Programs

for sustainable impact through empowerment

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The Problem

The problems that have been identified include limited access to dignified livelihood opportunities, a scarcity of flexible work options, and the burdensome responsibilities of unpaid domestic work, elderly care, and childcare that disproportionately fell on women. There was a pressing need for extra financial resources to cover essential expenses such as healthcare, education, and unforeseen emergencies.
Furthermore, a challenge noted was the lack of incentives for private sector companies to offer employment opportunities to semi-literate women, highlighting the need for targeted interventions and support in this regard.
These identified issues collectively underscored the multifaceted challenges faced by the community and furled the development of potential solutions.

The Solution

Srujna has developed a holistic model to enable women affected by poverty to earn a stable income: Dignified livelihood opportunities within the community by setting up a production unit and supporting them with the infrastructure, raw materials and facilitating market linkages.

Coaching and training women for leadership through the super didi program and making them empowered leaders who further scale the livelihood units, become entrepreneurs and/or conduct community welfare initiatives.

Building resilience through the financial literacy sessions and making women aware about saving and investing. The program also aims at having women access government schemes for health insurances and other aid.

Projects Under The Model Community Livelihood Opportunities & Women Empowerment

  • Set- up production unit to provide dignified livelihood opportunities within the community.
  • Provide infrastructure, raw materials.
  • Facilitate market linkages- online and offline channels.
  • Engage women to make the sanitary napkin.
  • Engage women to distribute the sanitary napkins.
  • Conduct menstrual hygiene awareness sessions for the women in the community.
  • Impart financial literacy through offline sessions.
  • Offer Financial Literacy Training through an LMS platform integrated in WhatsApp.
  • Engage women to start savings and investments.
  • Coaching and training women for leadership at the grassroots through 10 online sessions.
  • Offer community-based projects for women to impact the community.
  • Offer seed capital and mentorship for selected Badi Didi’s (Level III of Super Didi project).

CURRENT STATUS

GOALS 2030

Working on the SGD of 5 of gender equality and SDG 8 of decent work and economic growth, Srujna aims to:

  • Create livelihood for 10,000 women in India.
  • Income of INR 10,000/- per woman
  • Create 5000 Super Didis
  • Create 100 products of mass consumption.
  • Create a social enterprise Farm2Jar for sustainability