Srujna invests in the necessary infrastructure and training to help women produce high-quality products that can sell in the market. They foster leadership, business acumen, financial literacy and soft skills to draw out the enterprising savvy in each and every Woman!
Srujna works with women’s groups that make handmade utility products, including:
By upskilling/reskilling women, strengthening infrastructure and injecting business acumen, Srujna revitalises these groups into vibrant livelihood hubs and enterprises in low-income communities.
Over a 3-4 year period, Srujna forms production groups and takes them on a journey from being an ‘informal group,’ to be a fully-fledged ‘professional production unit’ and ‘profitable enterprise.’
Srujna finds new markets for women to sell their products – connecting them to consumers, increasing the demand for handmade goods and bolstering earning capacity in the process.
With the women enterprises producing high-quality products, Srujna then helps these groups find markets to sell their products in – connecting them to buyers, generating bulk orders and identifying new marketing channels. By building strong market linkages and generating platforms to enhance sales, Srujna helps provide a continuous stream of orders and revenue to groups, which ultimately bolsters incomes for women.
We do this by:
- Raising Awareness of Handmade
- Products to Large Buyers
- Participating in Exhibitions
- Facilitating Large Orders ie
- Retail / e-commerce
- Creating a Catalogue to
- Promote Products